ELBERT
GIRÓN

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Market Colors:
Color Studies of Mexican Markets in the United States

Digitally printed cotton

2023
This color study was an experiment in abstracting colors from Mexican markets in Oregon and Rhode Island. The intention was to study color interaction in this spaces to communicate cultural legibility, or the visual language that can be interpretted as belonging to a culture. 

Within these spaces, I observed patterns and tensions in color. There were strong interaction between industrial materials like plywood, MDF, pine boards, tile, concrete, and coated metal with the warmth of imported toys, embroidery, huaraches, mandils, piñatas, and foods. 
Instead of developing a prescriptive color guide from these spaces, I decided to make a digitally printed flag that articulates the vivid color relationships that are culturally legible.